Limiting AdSense ad types for individual websites is now available

This quick tip is about a new feature that AdSense have just announced, which lets you control the types of ads that are banned - by website, instead of just for your entire AdSense account.

For a long time, I've recommended that Blogger-users who use AdSense should:

Protect their account from malicious use, and
Stop sexual-content ads from showing to be sure that they meet Blogger's Terms and Conditions.

The second of these steps is basically about telling AdSense not to show certain categories of ads on your blog. One of the bug-bears with this is that, until now, it's been all-or-nothing: you could ban ad-categories from either all your sites or none of them. For example, one of my sites is likely to be visited by people who are unhappy with the idea of dating agencies using suggestive photos of young women in the ads. Until now, I've had to ban this category from all my sites, to be certain that they weren't show on the sensitive site. But now AdSense have announced that they support site-level blocking: this means that you can tell them not to show particular categories of ads on certain sites, but leave them on others. To use the feature, you will need to

Tell AdSense what URL / domains / web-addresses you manage (if you haven't done it already) and then
Set up blocking for individual sites as required.

The good news is that you can still choose "all sites" - and you can block by category from just sub-domains if you want to. It maybe that you cannot use the website-level blocking yet: Google started rolling it out in AdSense accounts late last week, and it will get to everyone eventually - I don't have it yet myself, but am looking forward to it eagerly.